Kontera In-Text Online Advertising Solutions: Kontera's In-Text brand-building, targeted ads are hyperlinked keywords and phrases that have been identified in a story as the most relevant to the story's topic. Upon user interaction, an engaging graphical, text, or related content ad is displayed via Rich Media, Video Advertising, or Custom Integrations.

comScore
New Study Reveals Kontera Lifts Brands 5X the Norm See the Results Watch the Webinar

Leading In-text Provider

Advertisers
  • Leading In-Text platform that brings relevant ads to consumers when they are most engaged and receptive – while reading the text of the page.
  • Real time relevance engine identifies phrases that most accurately represent page context and user interest, allowing advertisers to reach interested consumers at scale across the web.
  • Ad solutions proven to deliver brand lift results 5X the norm for Display advertising.
  • Rich media and custom formats (video, expandables, sponsored content) deliver deep brand engagement.
Publishers
  • An incremental revenue stream for Web Publishers which maximizes existing web content - no extra space or site changes required.
  • Best-in-class In-Text ads are non-intrusive and user-friendly, appearing only once the consumer has opted-in.
  • Superior semantic technology understands site content in real time and serves users with the most relevant, highest paying ads.
  • Exclusive ad inventory, big-brand advertisers with unique creatives that deliver record-high CTRs and CPC.
     
Consumers
  • Ads and related information that are highly relevant to the content the user is consuming, enhancing users' experience reading and consuming content online. 
  • Page-level editorial analysis ensures the highest possible level of ad relevance, aligning the ads to users’ interests.
  • Opt-in ads achieve user engagement and response on the user’s terms – when they choose to engage.

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FREEDOM

Deliver deep brand engagement via a topically-targeted ad unit that brings your brand to life by using your product as the ‘frame’ of the ad. Using a clean design and imagery, Kontera Freedom delivers an elegant visual depiction of your product. This targeted, high impact unit drives brand awareness and high consumer response rates.

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INSPIRE

A high impact, user initiated Full Page Take-Over ad that drives brand awareness and deep consumer engagement. Launched upon user interaction with a standard In-Text banner, the Inspire unit offers an “open canvas” of rich creative capabilities (videos, product carousels, multi-CTAs, content feeds) to match marketing objectives - product launches, special promotions, and social conversations.

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CONTENT SYNDICATION

A large format, custom ad unit that features relevant, dynamic web content adjacent to a branded message. Brand, social or other 3rd party content is served to users, from within a highly relevant in-text placement. Relevant in-unit content wrapped in branding delivers deep user engagement and interactivity.

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VIDEO

There’s nothing like live sound and motion to bring your brand to life. A high-impact full video ad creates meaningful brand engagement with consumers. Optional branded 'frame' to wraps your video, while creating awareness.

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