Kontera provides a suite of products rooted in Editorial and all built on the foundation of the Kontera Synapse Engine. Kontera’s real-time Synapse Engine uses sophisticated semantic and web trend analysis to predict intent and to instantly react to user’s interests with relevant information and ads. Kontera’s product suite delivers placements in Editorial, Display, Mobile and Social. With Kontera, advertisers gain greater targeting precision across the web, users find information that is relevant to their interests, and publishers increase interaction with their content.
Kontera Social Boost provides targeted exposure for select social content to interested consumers within Editorial across the web. Users benefit from highly relevant social content, advertisers attain added reach for their social programs, and Publishers increase engagement with their content.
Premium Display placement that is aligned to Editorial content and relevant to users’ interests. Dynamic display ads bring the editorial into the ads. Featured on comScore Top 1000 sites, Kontera Display enhances user engagement and increases campaign performance for advertisers.
Leading In-Text platform brings relevant ads and related information to consumers when they are most engaged and receptive, while reading the text of a page. Using real-time Editorial analysis, Kontera identifies phrases that most accurately represent page context and user interest.
Using Synapse, our advanced semantic analysis engine, Kontera is delivering highly relevant mobile ads and related information within content consumed “on the go.” Kontera offers rich media mobile units that deliver results for clients on both iOS and Android platforms.
Kontera’s powerful, dynamic Synapse Platform uses sophisticated real-time analysis to understand semantic context, to identify topics of user interest, and to predict user intent. Through its world class relevance engine, Kontera Synapse massively aggregates and engages the most qualified audience from across the web. The technology has been shown by comScore to deliver advertiser performance that is five times greater than traditional Display advertising. Kontera’s delivery solutions encompass the PC web, Mobile devices, and major Social platforms.
